To the RichCustomerExperience Community, I hope you had a nice Thanksgiving! With the holiday shopping season upon us, I know there will be many companies who will deliver you a rich customer experience. I am even more confident there will be companies who will leave you disappointed. Please share your stories with us...
In the meantime, I wanted to share this good article that reinforces an important lesson regarding how to use, and how not to use, social media.
The BCS might not be your favorite institution, but it has kindly spent the last week creating a useful case study in how not to use social media...but it made the classic mistake—at least initially—of treating these social-media platforms like propaganda broadcast tools, rather than a way of finding out what, exactly, fans want.
If You're Wondering What Not To Do When It Comes to Social Media, Learn From BCS
http://adage.com/article?article_id=140754
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This post might be even more relevent to alumni/fans of Florida, Alabama, Texas, TCU, Cincinnati and Boise State
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