Panera Customer Appreciation. Good Tasting

I wanted to share an example of a great loyalty program member experience…

A couple weeks back, my wife, a member of the Panera loyalty club, received an email invitation for a “special tasting” at a nearby location on November 17th afternoon.  She registered in advance, and we both went.  When we arrived, they had a special room set-up with a person greeting us and taking down our name to confirm us. It was pretty crowded and everyone seemed to be having a good time.  They positioned it as customer appreciation. All in all, it was a very simple, yet nicely done member experience. My wife is not a real frequent visitor, nor high value, nor an infrequent or lapsed visitor as well…just visits periodically. I was not able to determine how might have been specifically targeted, but it was probably to increase her periodic visits/spend or to drive more store traffic to this location.

Do any of you have any loyalty program member experiences worth sharing?