The largest-single global event, the 2010 World Cup, is now two weeks in and we're on to the knock-out round of 16. The U.S. team advanced today in a riveting last-minute win over Algeria. One (last) second, they were about to be eliminated and sent packing...the next, they scored, won Group C and will move on.
The magnitude, importance and excitement of the World Cup has been captured in these five commercials. Even if you're not a "futbol" fan, these ads can't help but demonstrate the rich experience of this global tournament.
Nike, Puma, Pepsi, Carlsberg and Coke Have the Most-Viewed Online Spots so Far. Click on the link below to view...
http://adage.com/digitalnext/article?article_id=144375
Wednesday, June 23, 2010
Friday, June 4, 2010
IMC Gathering at BMA Conference
Just returned from IMC event (Northwestern IMC graduate program) as part of national BMA 2010 "Engage" conference at Swissotel Chicago. Re-connected with old classmates, met other IMC alums, shared my wisdom with some current students and heard fantastic presentations from digital age networking guru Sima Dahl and Jeffrey Hayzlett, former EVP and CMO of Kodak, who is single-handedly leading them back to relevance, and also star of Celebrity Apprentice and digital/social media rock star the world over. A very good day!
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