Great article...Whether it is a consumer’s first visit to a website, or a consumer advocating a brand on social, or a long-term customer searching for product support, marketers can make a huge difference to CLV by just recognizing the stage each consumer is at with their brands and focusing on how to maximize the opportunity every time...providing this holistic experience is not just about technology...but also includes being able to work across departments, with marketing joined with operations, customer service, support and retention teams, to define and deliver together this new approach.
http://loyalty360.org/resources/article/great-customer-experiences-drive-brand-loyalty-lifetime-value
Saturday, April 19, 2014
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