This is a real interesting article on how Coca-Cola is gearing up for its largest social-media project ever, one that will test its own internal flexibility and force a number of its global markets into the digital and social-media space. Although I am not convinced that this project will really sell more Cokes, I do applaud their aggressive move into social media and inserting this new channel, that is becoming pervasive in many peoples' everyday lives, into their marketing machine toolkit.
http://adage.com/digital/article?article_id=140591
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