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About Me
- RichJayLong
- Chicago, IL, United States
- Integrated Marketing Leader who puts the customer at the center of strategic planning, decision-making, execution and relationship management. Gather and translate consumer and industry research into actionable insights and priorities to drive engagement with segmented customers to appeal to their hearts, minds and wallets. This includes a successful track record working with leading brands to map the current customer experience, determine key drivers of satisfaction and design the optimal customer journey. Unique customer and business perspective gained from progressive roles in fast-paced corporate, agency and consulting environments. Demonstrated ability to lead and manage cross-functional teams of internal stakeholders and external partners. Specialties: integrated marketing communications (IMC), customer relationship management (CRM), customer lifecycle management (CLM), customer experience management (CEM), direct/database marketing, customer research and customer advocacy. View my LinkedIn profile at www.linkedin.com/in/richjaylong/
Sorry, I intended to include the rest of the post with this headline. I just read this blurb in Marketing Daily. I understand about creating a great customer experience, but I think this is a little creepy. What's next, tagging cows for my next visit to McDonald's?? Tell me what you think?
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Get ready to have an up-close and personal relationship with your red snapper supper. In response to last year's massive oil spill in the Gulf of Mexico and growing concerns about ocean sustainability, the Gulf of Mexico Reef Fish Shareholders' Alliance is launching Gulf Wild, a branding effort that will attach a unique tag to the gill of every fish its members catch. Chefs and consumers can then enter the code in a "Find my fish" feature on its Web site, and not only see precisely where the fish was harvested, but even a photo of the fisherman who caught it. The brand, and the promotional efforts that will support it in the coming months, are important for two reasons, David Krebs, president of the group, tells Marketing Daily