Thursday, January 21, 2010
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About Me
- RichJayLong
- Chicago, IL, United States
- Integrated Marketing Leader who puts the customer at the center of strategic planning, decision-making, execution and relationship management. Gather and translate consumer and industry research into actionable insights and priorities to drive engagement with segmented customers to appeal to their hearts, minds and wallets. This includes a successful track record working with leading brands to map the current customer experience, determine key drivers of satisfaction and design the optimal customer journey. Unique customer and business perspective gained from progressive roles in fast-paced corporate, agency and consulting environments. Demonstrated ability to lead and manage cross-functional teams of internal stakeholders and external partners. Specialties: integrated marketing communications (IMC), customer relationship management (CRM), customer lifecycle management (CLM), customer experience management (CEM), direct/database marketing, customer research and customer advocacy. View my LinkedIn profile at www.linkedin.com/in/richjaylong/
Domino's is really doing some amazing database, and eCommerce marketing. I happened to meet Rob Weisberg, their VP of multimedia marketing, at a Customer Engagement Summit conference this past year. I was shocked and amazed, along with the entire audience they presented to, at how they have re-positioned themselves as a serious direct and web marketer. They are one of the country's largest direct mailers now, sending out about 8,000 versioned targeted mailings to over 70 million households. Furthermore, they are now the second-largest e-commerce site in terms of transactions to Amazon. Who knew?
ReplyDeleteI'm not a big Domino's customer at all, but from a marketing perspective, they had been flying under everyone's radar. If you would like a copy of the presentation Rob made, let me know and I can send it to you.