Here is a very good article posted in Ad Age.com that I could not agree with more. I have had deep experience throughout my career leading various marketing initiatives and strategies that involved strong interaction and dependency on technology and the various internal and external resources and solutions available to make it all come together and work. The line between Marketing and Technology increases to become blurred and it is critical that they work hand in hand...
http://adage.com/cmostrategy/article?article_id=146175
Your thoughts??
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