The following from Peppers & Rogers 1to1 Media is a book excerpt from my colleagues at Accenture called The Social Media Management Handbook: Everything You Need to Know to Get Social Media Working for Your Business.
I am not promoting it because I work with the authors, but instead because it reinforces the critical importance we place on people and the "rich customer experience" that companies must deliver to build and grow collaborative customer - company relationships.
Share your thoughts...
Tuesday, February 15, 2011
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